Cirque Du Soleil - TOTEM
Montreal-based, Cirque Du Soleil, enlisted the help of the Bill Kaelin Marketing with marketing consulting for its nationwide tour, TOTEM, during its three-month stop in Atlanta. Realizing that TOTEM needed strong support from the LGBT community as audience members to create successful shows throughout its tour, a partnership was built with the local LGBT community to help boost ticket sales.
Working alongside internal and external PR firms, the BKM team seamlessly integrated marketing concepts through a promotions campaign designed to target this specific market through media outreach, online support, and key events within the community.
Our approach:
event production
created a series of live events at various nightlife venues throughout the city with a TOTEM performer in attendance. Venues and events honed in on key LGBT spots and tastemakers
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strategic partnerships
executed a highly effective LGBT media outreach and solidified partnerships via advertising, promotions, and other media support within print and online publications including Fenuxe Magazine, David Magazine, Georgia Voice, and Project Q.
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giveaways
offered continuous online support with promotions throughout bars, restaurants, nightclubs, and events through ticket giveaways. Venues included Blake’s on the Park, Burkhart’s, and Joe’s on Juniper
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digital marketing
garnered ticket sales through email marketing and a strategic social media campaign
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