STK is launching in the Atlanta market and The One Group is managing the opening marketing strategy from its New York headquarters. Without much knowledge of the climate in Atlanta, the management team is looking for a partner to help initiate opening buzz and attract an affluent clientele. The One Group is focused on creating an Atlanta-centric message while staying true to the STK brand, complimenting STK’s big city counterparts.
Bill Kaelin Marketing is hired to produce three exclusive and avant-garde opening events while increasing overall brand awareness in the Atlanta market. BKM consults on sustainable and effective marketing and promotional strategies, assists with music programming initiatives, and facilitates key community relationships in Atlanta market.
STK is the hottest meal ticket in town with nightly reservations sold out weeks in advance. It has become as the place to see and be seen with celebrity clientele and local trendsetters and tastemakers alike. The successful partnership between The One Group and Bill Kaelin takes another turn as BKM is hired to continue consulting on the STK project while producing the opening of Cucina Asellina, The One Group’s flagship Italian concept in the Spring of 2012.