An international, well-established wellness brand opened its first Atlanta location in Midtown on Peachtree Street. Six months after opening, the management was unsatisfied with membership numbers and was looking for a way to spark interest, connect with the community, host unique tastemaker events, and raise membership.
Bill Kaelin Marketing jumpstarted exhale Spa’s brand awareness by reaching out to the top of the Atlanta social food chain. BKM created a strategic experiential marketing campaign to reach the movers and shakers of the Atlanta through community and media outreach, conducting tours, offering free classes, acting as a brand ambassador, educating the public about the phenomenon that is exhale, and hosting several unique events a month.
After only two months, the Atlanta exhale location broke worldwide company records by registering the most new members per month.